T-shirts that will be worn by members of the team that wins the upcoming Super Bowl will be made with “eco-friendly, 100 percent organic cotton fabric” for the first time, Reebok International Ltd. said.

By incorporating an eco-friendly element , the Reebok brand and the NFL are using the global platform of the Super Bowl to raise awareness about environmentally-conscious opportunities.

According to press release : “These new, eco-friendly Tees are available for a limited time at select retail outlets. Fans interested in purchasing the shirts may log on to Reebok.com, NFLshop.com, or visit their local sporting goods retailer immediately following Super Bowl XLIII.”